Amortentia Brand Identity

In crafting a brand identity for Amortentia, rooted in their latest fragrance, "Love Potion," the primary goal was to find a delicate balance between modern luxury, captivating the contemporary Gen Z audience, while maintaining a simplicity that resonates with dedicated perfume connoisseurs. Embracing the popular Japanese trend of phone charms, I introduced a silver charm that not only enhances the perfume bottle but also serves a dual purpose, allowing users to re-purpose it as a stylish accessory for other items or bags. This subtle yet unique addition sets our perfume apart and elevates its value in the eyes of consumers.

Through this creative process, a wide array of compelling assets was developed, encompassing opulent bottle packaging, enchanting labeling, and a primary logo design that emphasize elegance.